AI Insights · Timothy · October 2021
Top 5 iOS Photo and Video Apps in Nigeria Q3 2021
In Q3 2021, the top iOS Photo and Video apps in Nigeria saw varied performance in downloads, revenue, and active users, with notable trends for Snapchat, Instagram, YouTube, Lomotif, and VLC media player.
In Q3 2021, Nigeria's iOS Photo and Video app market exhibited diverse trends in weekly downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, reveals interesting insights into the performance of the top 5 apps: Snapchat, Instagram, YouTube: Watch, Listen, Stream, Lomotif: Edit Video. Add Music, and VLC media player.
Snapchat experienced fluctuations in weekly downloads, peaking at 35K in the week of July 19 and maintaining over 30K for several weeks. Weekly revenue showed minor variations, peaking at $9 in the final week of June but eventually dropping to $0 by early September. Active users remained relatively stable, ranging from 897K to 1M throughout the quarter.
Instagram saw weekly downloads peak at 33K in mid-August but experienced a decline towards the end of the quarter, stabilizing at around 24K. Revenue showed significant peaks, notably $281 in the last week of August and $271 in early September. Active users hovered around the 770K mark, showing slight fluctuations but no drastic changes.
YouTube: Watch, Listen, Stream demonstrated consistent performance in weekly downloads, averaging around 16K to 18K. Revenue remained strong, with notable peaks of $7.2K in late June and $7.1K in the final week of September. Active users consistently surpassed 1.4M, increasing steadily to over 1.5M by the quarter's end.
Lomotif: Edit Video. Add Music maintained steady weekly downloads, averaging around 9K to 10K. Active users showed minimal variation, ranging from 73K to 75K, indicating stable engagement throughout the quarter.
VLC media player experienced a notable spike in downloads in late August, reaching 8K, with weekly numbers generally around 5K to 6K. Active users showed some fluctuations, peaking at 81K in early July and maintaining around the 70K mark towards the end of the quarter.
For more detailed insights and trends on these apps, visit Sensor Tower.